Social media has taken the world by storm since its original creation. The amount of social media users has risen up to over 4 billion (which will be double what it was in 2015!). On average, people have at least 8 different social media accounts- and they don’t just have them, they’re using them! Big platforms like Facebook saw well over half of their monthly users using Facebook daily in some of the latest data. The volume of people using social media, however, is not the only thing that’s changed.
The way people use social media has changed as well! It was originally created as a way for friends and family to communicate and socialize online, but it has become so much more than that. In today’s world, yes the main use remains to be interacting with friends and family, but it’s also an opportunity for brands and consumers or leads to connect. Listen to these recent statistics. 71% of consumers who had a positive social media experience with a brand were likely to recommend it to other people, and 21% of consumers are more likely to buy from brands that they can reach on social media. Social media platforms have started doubling as ecommerce platforms and/or as a major step in your marketing funnel for building connections.
So if you’re new to social media, what you need to understand as a business owner is that at its core social media is a place for people to connect with friends, family and brands alike. And as it continues to grow at an explosive rate you’ll want to take advantage of it for your business. That’s where social media marketing services come in.
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
A social media marketing service is the use of social media to increase brand awareness, build a targeted following, drive website traffic and ultimately increase sales. Social media marketing for small businesses and entrepreneurs gives you the ability to establish your brand and online presence on platforms where their target audience is already scrolling.
All of that sounds pretty good right? So where do you start? Well, some of the social media platforms you can use to do this are Facebook, Instagram, Twitter, LinkedIn and Pinterest.
The important thing to know is that there are two parts to social media marketing: organic social media management, which you will read about on this page and paid social media advertising services.
The way to best decide how to go about your social media marketing plan is to first decide what your business goals and marketing goals are and what you would like to get out of social media marketing.
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